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Marketing Manager

Remote, Germany or Switzerland
Your purpose in the role
-  Be a leader and a champion of all marketing activities across the German-speaking world and be an ambassador for the global brand and global marketing strategy
-  Reporting to the Regional Marketing Manager you will be responsible for the tactics and delivery for all German speaking territories,
-  You will manage and deliver the hands-on work with online marketing, specifically inbound/ content marketing with the use of HubSpot in order to generate leads
-  Work, as a highly skilled marketing person with SEO tactics, Google Ads, Email marketing, conversion optimization, social channels and Google analytics/metrics
-  Work closely with internal stakeholders (Germany, Switzerland, Austria, etc) in order to understand regional nuances, and strategically regionalize global campaigns to fit the local market, taking contextual language/legal/social variations into account
-  Assist with rolling-out campaigns through all digital channels in a strategically aligned way
-  Contribute to German area of the global website(s) and social media in order to maximize commercial ROI of these channels and localize to meet the needs of local customers
-  Assist with New Business lead allocation and provide feedback on key lead metrics
-  You should be willing to contribute towards the strategy and engage in content creation and to adapt campaigns and content from the global team and other global offices
-  Work as a committed member of the Global Marketing Team, sharing responsibility for projects as needed including sales enablement, targeted customer marketing, regional marketing, event management and product marketing
-  Provide regular insights on customer, market and competitor trends
-  Work closely with salespeople to capture the stories and case studies and share these successes for use in securing further new business
-  Help ensure local sales and delivery people use globally consistent messaging and positioning of the Insights brand and product portfolio
-  Identify sales support needs and coordinate with Global Marketing to define sales support initiatives
-  Access the sales enablement content repository and ensure that all information is easily and readily accessible at point of need.
How will you do this?
-  As the German language marketing expert, you will increase revenue and customer engagement by implementing industry-leading marketing campaigns and promotional activities across all German speaking areas.
-  Work closely with team members from all regions to understand their specific objectives and create marketing plans in line with them.
-  Actively participate in the global planning and budgeting process determining investments for financial year plan.
How you’ll show up
-  As a confident, compelling team member who will inspire trust in others
-  Put the customer at the heart of everything we do
-  Self-motivated and able to work independently
-  Knows when and how to provide constructive feedback
-  Resourceful and able to solve problem
-  Excellent knowledge and skill with Microsoft Word, PowerPoint, Excel and Outlook
-  Detail oriented, able to monitor and track progress efficiently
-  Diplomatic and politically savvy
-  Skilled at managing a varied workload
-  Work calmly under pressure.
What you’re great at
-  Exceptional written and verbal communication skills in German and English
-  Stakeholder management
-  Experience with Insights and our portfolio is highly desirable
-  You will have extended previous marketing experience, preferably in a B2B environment
-  Highly organised and able to work within a demanding environment
-  Team player with strong interpersonal skills
-  Project management and cross-functional/cross-regional collaboration
-  Taking ownership and accepting accountability
-  Always being prepared to ‘go the extra mile' in delivering service on time and to the highest standards.
-  Participating willingly in the team and keep other team members informed and up to date by sharing useful or relevant ideas and information.
Other information
-  Travel is a requirement for this role.

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