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Marketing Manager

Amsterdam, Haarlem, Remote
Insights is a learning and development company with our product at our heart.

Our purpose is to create a world where people truly understand themselves and others, and are inspired to make a positive difference in everything that they do.

This is a remote working role but with regular visits to our offices in Haarlem when conditions allow.

Your purpose in the role
•    Be a leader and a champion of all marketing activities across the Dutch-speaking world and be an ambassador for the global brand and global marketing strategy
•    Reporting to the Head of Marketing you will be responsible for the tactics and delivery for all Dutch speaking territories
•    You will manage and deliver the hands-on work with online marketing, specifically inbound/ content marketing with the use of HubSpot (transitioning tot Marketing 365) in order to generate leads
•    Work, as a highly skilled marketing person with SEO tactics, Google Ads, Email marketing, conversion optimization, social channels and Google analytics/metrics
•    Work closely with internal stakeholders in order to understand regional nuances, and strategically regionalize global campaigns to fit the local market, taking contextual language/legal/social variations into account
•    Assist with rolling-out campaigns through all digital channels in a strategically aligned way
•    Contribute to Dutch area of the global website and social media in order to maximize commercial ROI of these channels and localize to meet the needs of local customers
•    Assist with New Business lead allocation and provide feedback on key lead metrics
•    You should be willing to contribute towards the strategy and engage in content creation and to adapt campaigns and content from your global colleagues
•    Work as a committed member of the Global Marketing Team, sharing responsibility for projects as needed including sales enablement, targeted customer marketing, regional marketing, event management and product marketing
•    Provide regular insights on customer, market and competitor trends
•    Work closely with salespeople to capture the stories and case studies and share these successes for use in securing further new business
•    Help ensure local sales and delivery people use globally consistent messaging and positioning of the Insights brand and product portfolio
•    Identify sales support needs and coordinate with Global Marketing to define sales support initiatives
•    Access the sales enablement content repository and ensure that all information is easily and readily accessible at point of need.

How will you do this?
•    As the Dutch language marketing expert, you will increase revenue and customer engagement by implementing industry-leading marketing campaigns and promotional activities across all Dutch speaking areas.
•    Work closely with team members from all regions to understand their specific objectives and create marketing plans in line with them.
•    Actively participate in the global planning and budgeting process determining investments for financial year plan.

How you’ll show up
•    As a confident, compelling team member who will inspire trust in others
•    Put the customer at the heart of everything we do
•    Self-motivated and able to work independently
•    Knows when and how to provide constructive feedback 
•    Resourceful and able to solve problem
•    Excellent knowledge and skill with Microsoft Word, PowerPoint, Excel and Outlook
•    Detail oriented, able to monitor and track progress efficiently
•    Diplomatic and politically savvy 
•    Skilled at managing a varied workload
•    Work calmly under pressure.

What you’re great at
•    Exceptional written and verbal communication skills in Dutch and English
•    Stakeholder management
•    Experience with Insights and our portfolio is highly desirable
•    You will have extended previous marketing experience, preferably in a B2B environment
•    Highly organised and able to work within a demanding environment 
•    Team player with strong interpersonal skills
•    Project management and cross-functional/cross-regional collaboration
•    Taking ownership and accepting accountability
•    Always being prepared to ‘go the extra mile' in delivering service on time and to the highest standards.
•    Participating willingly in the team and keep other team members informed and up to date by sharing useful or relevant ideas and information.

Other information
•    This is a global role and overseas travel may occasionally be necessary
•    Some out of hours work may be required to support our marketing activities

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